Saw 2 is an American/Canadian
horror film released in 2005.
The main image in this picture
is not the killer or a victim in this film but it is the puppet made by the
killer. The producers have chosen to use the puppet to emphasise that he is
used to hide the killer in the movie so he is not in the game.
They only use the head of the
puppet in this poster for people to remember his face so you know there is
going to be danger when he is around. The puppet takes up at least half of the
poster to show its importance in this movie. The puppet has been angled in a
position so that it is looking down and grinning at the title to show that is
has a lot of power in the film.
The majority of this poster
uses black and red to show the death and danger of the film. White is used for
the title to make it stand out over the background image. A lot of red is used
in this poster to show the colour of blood and so it catches the viewer’s eye.
The font used for the main
title is written in a way so it looks like someone has scratched it into
something. They have used this title to show that there is going to be some
pain/torture in this film and people are going to try and escape. To show that
this movie is the 2nd film in this series, they have used 2
dirty/bruised fingers to show the pain that someone is going to endure
throughout this film. The fingers look like they are from a female which tells
us that a woman is going to end up in pain or possibly dead which will appeal
to a male target audience.
The tagline ‘oh yes… there will
be blood.’ Tells us that this movie is going to be gory and there will be a lot
of pain or deaths throughout the movie to appeal with the male target audience.
This could also tell us that there will be a character in this film that enjoys
the sight of torture and blood.
In conclusion, this film is
almost certainly aimed at a male target audience who like to watch people in
pain or being tortured.